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How the site is paid for

Last updated Checked against NZ rules
On this page
  1. The short version
  2. Who pays, and how
  3. What it costs you
  4. Spotting a commercial link
  5. Which links earn money
  6. Tables and scores
  7. Casinos that pay us nothing
  8. Why we spell it out
  9. Questions
Reader with a tablet checking the site policies

No subscription, no paywall: readers pay nothing here. The money comes from casinos that reward us when we send them new customers, and this page explains the arrangement so you can judge our reviews with it in mind.

The short version

Some casino links earn the publisher, Sabkhaline Digital Media FZCO, a commission. You pay nothing extra. Commission never feeds into a score, and a casino that stops treating players fairly loses its place whatever it pays.

Who pays, and how

The publisher has agreements with some of the operators that appear on the site, either directly or through an operator's affiliate programme. If someone clicks through from our pages and goes on to register or fund an account, that operator may owe us a fee. Terms vary from deal to deal: a one-off payment per player who deposits, a percentage of what the operator earns from that player for an agreed time, or both together. The fees cover research, writers, editing, hosting and the time it takes to keep every page dated.

What it costs you

Nothing. The operator pays it from its advertising budget, and your bonus is the same one any newcomer would see by going straight to the casino. If we ever negotiate something just for our readers, such as a special code, the page with the offer says so plainly.

Look at the address. Every link that can earn commission goes first to a page on onlinecasinoguide.co.nz starting with /go/: the offer buttons in our tables, the casino names in comparison lists and the button at the end of each review. That page logs the visit and forwards you to the casino; the cookie policy lists what that stores in your browser.

LinkCan earn the publisher money?
Offer buttons and casino names that go through /go/Yes, if you sign up or deposit afterwards
Official sources: legislation.govt.nz, the DIA and other government pagesNo
Links to help services on our responsible gambling pageNo
Links to game studios, payment providers and news we citeNo

Tables and scores

As the editorial policy puts it, the commission rate is never a scoring input. Positions in our tables follow what we check on a casino: terms, payouts, games and support. A commercial partner that worsens its terms moves down or comes out. If a placement were ever paid for on top of ordinary commission, it would carry a label where it appears.

No operator can buy a score, edit a finished review or see it before it goes live. A steep wagering requirement, a low cap on winnings or a slow payout is written up the same way whether the casino pays us or not.

Casinos that pay us nothing

A casino can appear in our reviews without any deal with us, and the editorial policy says plainly that such brands do. Those pages carry no /go/ link, and the absence of commission makes their score neither better nor worse. When a well-known name is missing from our tables, the usual reasons are that it failed our checks or that we have not reviewed it yet.

Why we spell it out

A comparison site that lives on commission has its own reason to want you to click. You should be able to see that reason, not find it buried in small print. New Zealand's Fair Trading Act 1986 also prohibits misleading conduct, and hiding a commercial tie would come close to it.

A review is a starting point. Before you sign up, open the casino's present terms, find out which regulator licenses it, and set aside only a sum whose loss would not hurt. Gambling is an adult activity; should it start doing damage, our responsible gambling page has free support.

Questions

Whenever a deal changes something a reader ought to know, this page is revised and its date moves forward. Questions go to the publisher, Sabkhaline Digital Media FZCO, Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates, at [email protected]. For the legal side, see the disclaimer as well as the terms of use.